As we embark on another year of digital transformation, we can already see some breakthroughs in technology and data management that will light the way in 2019. The need for accurate, up to date information at our fingertips is growing and with that, the need to manage how we contact customers and make information more relevant and meaningful is fundamental to success.
With our expertise in managed IT for a multitude of clients in various industries from cosmetics to home furnishing, we’re helping our customers adapt to the needs of the modern consumer. To help you we’ve highlighted some key trends we see as being at the forefront of this transformation:
- B2B, B2C… Nope its H2H (human to human) – With technology dominating a huge part of our lives, both at work and in our personal time, the desire to connect with people in any situation possible is growing amongst us. Talking to customers where possible, instead of just automating engagements via emails etc, is a sure way to stand out from your competition and make your customers feel appreciated.
- A rise in IoT technology – Internet of Things (IoT) technology is prevalent everywhere you look… from doorbells that let you log in to a camera and speak with guests from your phone, to smart TV’s and wearable devices that monitor your heart rate and calculate the steps you take in a day. Any device that connects, interacts and exchanges data,
wirelessly, is classed as IoT technology. Whilst we are quite accustomed to seeing and using these devices on a daily basis, we expect that 2019 will see more of this style of technology working its way into the workplace. This rise in IoT technology will help businesses make smarter business decisions, thanks to the large streams of data that they will be able to gather.
- Big data analytics will become easier for everyone – Walking hand in hand with IoT technology, is the need for big data analysis. There are many applications that allow companies to analyse their big data, and organisations will need to begin utilising these to keep up with their competition. Having an insight into your data means knowing exactly what is going on across your organisation, often gaining insights into areas that you didn’t even know required attention and allowing you to transform business processes.
- Remote working will become more of a norm than a privilege -The need for people to make long commutes and travel is a becoming a thing of the past, with many services offering an on-demand solution, via a html web browser. Meetings can be done via video, instant messenger options are available for workplace collaboration, and remote access to other applications means that remote working is now a viable option to many people. This is great and does offer a flexibility that drives both work satisfaction and overall productivity, however business owners will need to strategise ways for their employees to form relationships with other employees that they may never meet face to face.
- Chief Digital officers will embrace customer-centricity – When speaking to digitalistmag.co.uk, Betram Schulte, Chief Digital Officer at SAP says “Companies of all sizes are embracing the need for digital transformation and creating chief digital officer (CDO) positions. The role of customer experience is incredibly important for the CDO. The sales organisation oversees the customer, finance runs the books, the product organisation owns the product, and marketing might run the overall experience. But in 2019, it is even more important for the CDO to step into the role of orchestrator, bringing these units together into one digital motion to make sense for the customer and the business.”
- An evolution towards the digital enterprise – Many companies now understand that they need to embark on a digital transformation journey, with a key part of that journey being to modernise their ERP platform, or in some cases implement one. So the question is no longer ‘why should I be considering upgrading my ERP platform’ but more ‘how do I go about transforming my ERP platform’. Teaming with a provider that can advise on all elements, such as the importance of creating a back-end architecture capable of integrating all elements of a system, including networking and cyber security requirements, is the key to a successful, and future-proof ERP platform transformation.
- Cloud-based databases to play a huge role in digital transformation strategies – A cloud-based database holds with it many advantages over an on-premise one… such as the ability to scale as required, no pricey infrastructure outlay and no pressure on the IT department to deal with the ongoing maintenance, to name just a few. As many organisations embark on their digital transformation journey, cloud-based databases will become the ‘go to’ thanks to their ability to connect to a multitude of sources, many of which already store data in the cloud.
For more information on how you can begin your digital transformation journey, contact us on 0808 169 9100