Here at DCS, as a leading UK SAP Business One partner, we’ve never been shy about discussing what we believe to be the solution’s major issue with winning over smaller businesses, and it’s not actually anything to do with the system at all. Instead it’s SAP’s reputation in general as being a technology supplier to and for big business.
Powering giant global corporations, this is what SAP is best known for. Who can be too surprised either that this is the case when it’s also what SAP shout about most across billboards, television and high-profile technology events?
SAP provide enterprise-tier software to the biggest of businesses and they’re too big for the SME. Period.
Now, if you’ve read much on our blog before, or are even vaguely familiar with the Business One solution and how it is designed specifically for the requirements of small and medium businesses, you’ll know that this couldn’t be further from the truth.
SAP Business One is a bona fide opportunity to introduce the power and logic of SAP to your smaller business (and to do it cost effectively too). If there’s a better way to secure a technology platform ready-made to support business growth then we’re yet to find it.
So, how best to get the point across to those SMEs who stand to benefit?
Well, SAP aren’t about to abandon their big business roots and plough their entire multi-billion dollar advertising budget solely in to turning this misconception around- as much as we’d love that we’ll accept it may not make much commercial sense.
However, the software giant is increasingly recognising both the importance of the SME market as a significant growth area for its business AND the fact that the reputational issue we mentioned previously may well be a misconception that needs to be tackled seriously (especially if a market-leading solution for smaller businesses like SAP Business One is to achieve its full potential).
The fact is that around 80% of SAP’s business clients by numbers fall in to the SME category BUT the size of this market means there are hundreds of thousands – possibly even millions – of businesses worldwide that are missing out on a solution capable of supercharging their efficiencies and growth but who reject it on the basis of it being an SAP product.
With SAP therefore starting to place more importance behind highlighting their credentials as a supplier to small and medium business they’ve produced the infographic below identifying just some of the reasons why SAP can be for small business:
For more information on SAP Business One and how your small or medium business can benefit from the power of SAP get in touch with the solution experts at DCS.